Apple – Welcome Home

This ad campaign wonderfully conveys an emotional journey of a young lady through movements and offers a colorful visual metaphor for transforming one’s home —though music. Integrating things, of course, is the product pitch—that this whole experience is delivered by the powerful HomePod speaker, curated by Apple Music, with an assist from Siri.

And speaking of which, it’s just fun to see Spike Jonze direct an ad featuring Siri, given he won his Oscar for writing a film about an intelligent operating system, a fictional OS that Siri was nonetheless a little jealous of once upon a time.

The four-minute film will run online, with a 60-second cut set to air on primetime network television.

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