Skoda – The Desert Cowboys

The Villages of the desert have seen how their populations have been reduced by half. isolation has become a real enemy to be feared. Skoda has launched its new campaign to reduce isolation by a free transport service to Tabernas Desert, Almeria Spain to Alcudia de monteagud via Senes.

Advertising Agency: Proximity, Barcelona, Spain
Chief Creative Officer: Eva Santos
Creative Directors: Ramon Caba, Alba Vence
Creative Supervisor: Anna Soler
Copywriters: Laura Cuni, Jordi Iglesias
Art Directors: David Casado, Bruno Spagnuolo, Anna de Más, Sergio Lahoz
Client Services Director: Amanda Muñiz
Account Director: Arantza Bilbao
Account Supervisor: Aida Mateo
Account Executive: Alba Muñoz
Strategic Planner: Patricia Urgoiti
Communications Manager: Laura Carrillo
Producer: Sigfrid Mariné
Production Company: Lobo Kane
Director: Paco Caballero
DoP: Román Martinez de Bujo
Executive Producer: Ramón Corominas

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