Super Bowl Babies

The league’s new Super Bowl campaign, from Grey New York, launched Monday with a long-form music video based on a fun bit of trivia—that winning cities see a rise in births nine months after a Super Bowl victory. The video features actual Super Bowl babies—from the now 49-year-old offspring of 1967 Green Bay Packer fans to Seattle Seahawks toddlers born in 2014—singing a version of Seal’s “Kiss from a Rose,” with new and comical lyrics.

A 60-second version, directed by Lance Acord and Chris Wilcha of Park Pictures, will air during the third quarter of Sunday telecast on CBS. A number of 10-second teasers will introducing the featured Super Bowl babies.

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