Partitions divide countries, friendships find a way.
While it was not long back when Bhaag Milkha Bhaag reminded us about the pain people went through at the time of India-Pakistan partition in 1947, this year end Ad of 2013 gives us another level of emotional goosebumps.
Out of many friends and families separated overnight, this beautiful ad captures an old friendship of two friends from Lahore. A granddaughter in India decides to surprise her grandfather on his birthday by reuniting him with his childhood friend (who is now in Lahore, Pakistan) after over 6 decades of separation, with a little help from Google Search.
It was directed by Amit Sharma, written by Sukesh Kumar Nayak, produced by an Ogilvy India. It has had a strong impact in both India and Pakistan, leading to hope for the easing of travel restrictions between the two countries. It went viral and was viewed more than 1.6 million times before officially debuting on television on November 15, 2013.
Directed by Amit Sharma
Music by Clinton Cerejo (composer)
Neelesh Jain (lyrics)
Piyush Mishra (singer)
Vishwa Mohan Badola
Mysore Shrinivas Sathyu
Syed Shabahat Ali